Privacy policy

Mobile Marketing Australia

Last updated: 29 October 2026

1. Introduction

Mobile Marketing Australia (MMA) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how Mobile Marketing Australia collects, uses, stores and discloses personal information when you visit our website, contact us, engage our services, participate in our advertising campaigns or otherwise interact with our business.

We handle personal information in accordance with applicable Australian privacy laws, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles, where applicable.

By interacting with us, you acknowledge that you have read this Privacy Policy.

2. Who We Are

Mobile Marketing Australia is an Australian mobile out-of-home advertising business providing advertising solutions to businesses, brands, agencies and other organisations.

Our services include mobile digital billboards, mobile outdoor advertising, advertising campaign management, campaign reporting and audience insights through third-party technology partners.

In this policy, references to “we”, “us”, “our” or “MMA” mean Mobile Marketing Australia.

Contact details

Business name: Mobile Marketing Australia Email: info@mobilemarketingau.com Website: mobilemarketingaustralia.com.au Business address: Unit 7, 35 Wurrook Circuit Caringbah 2229

3. Personal Information We Collect

The type of information we collect depends on how you interact with our business.

3.1 Information You Provide to Us

We may collect personal information such as:

Your name and job title.
Business name and company details.
Email address and telephone number.
Business address and other contact details.
Information submitted through website enquiry forms.
Communications exchanged with us by email, telephone, social media or other channels.
Advertising briefs, campaign requirements and information relevant to providing our services.
Billing, invoicing and payment-related information where necessary.
Feedback, complaints and other information you choose to provide.

3.2 Information Collected Automatically

When you visit our website, we or our service providers may automatically collect certain technical information, including:

IP address.
Browser type and device information.
Website pages visited and interactions with our website.
Date, time and duration of website visits.
Referral sources and general website usage information.
Cookies and similar tracking technologies, where used.

We use this information to maintain website functionality, understand visitor behaviour, improve our services and assess the effectiveness of our online marketing.

3.3 Advertising and Audience Insights

As part of our mobile out-of-home advertising services, MMA may work with technology providers and advertising partners to obtain campaign performance information and audience insights.

Depending on the campaign and the technology used, this information may include aggregated audience demographics, estimated audience reach, location-based insights, campaign engagement metrics and other statistical information.

Where applicable, our advertising intelligence services may use device identifiers, pseudonymous identifiers, audience segments or similar technical information to measure advertising exposure or support audience analysis and retargeting.

We do not intend to identify individual members of the public simply because they may have seen one of our mobile billboards.

The information collected and the methods used depend on the relevant campaign, technology provider and applicable permissions.

4. How We Collect Personal Information

We may collect personal information:

Directly from you when you contact us or submit an enquiry.
When you engage our advertising services or communicate with our team.
Through business networking platforms and professional social media profiles.
From clients, agencies, suppliers, business partners and referrals.
Through our website, cookies and analytics technologies.
From third-party service providers supporting our advertising, reporting and marketing activities.
Through advertising measurement and audience intelligence partners, where applicable.

Where we collect information from third parties, we take reasonable steps to ensure that the collection and use of that information are appropriate and lawful.

5. How We Use Personal Information

We may collect, hold, use and disclose personal information for purposes including:

Responding to enquiries and providing quotations.
Delivering, managing and administering advertising campaigns.
Communicating with clients, prospective clients, suppliers and business partners.
Preparing campaign reports and measuring advertising performance.
Providing audience insights and advertising measurement services.
Managing billing, payments, contracts and business records.
Improving our website, services and customer experience.
Conducting business development and marketing activities.
Sending relevant business communications and promotional material where permitted by law.
Maintaining the security and proper operation of our systems.
Meeting our legal, regulatory and contractual obligations.
Handling disputes, complaints and other legitimate business requirements.

We will not use or disclose personal information for unrelated purposes unless permitted or required by law or otherwise authorised.

6. Direct Marketing

MMA may use business contact information to communicate with existing clients and prospective business customers about our advertising services, campaign opportunities, industry updates and related offerings.

We may contact you by email, telephone, professional networking platforms or other lawful communication channels.

You may opt out of receiving marketing emails by using the unsubscribe option where available or contacting us directly.

We will process opt-out requests in accordance with applicable laws. We may continue to send non-promotional communications where necessary, such as messages relating to an existing campaign, contract, invoice or business relationship.

7. Cookies and Website Analytics

Our website may use cookies, pixels, analytics tools and similar technologies to improve website functionality and understand how visitors interact with our content.

These technologies may help us:

Understand website traffic and visitor behaviour.
Measure the effectiveness of advertising and marketing.
Improve website performance and user experience.
Support relevant advertising and remarketing activities, where enabled.

You may be able to control cookies through your browser settings and, where provided, our website’s cookie preferences.

Disabling certain cookies may affect some website functionality. Where required, we will seek consent before using non-essential tracking technologies.

Third-party platforms may process information collected through these technologies in accordance with their own privacy policies and settings.

8. Disclosure of Personal Information

We may disclose personal information to third parties where reasonably necessary for the purposes described in this policy, including:

Advertising clients and agencies.
Technology providers and advertising intelligence partners.
Campaign measurement, analytics and reporting providers.
Website hosting, IT and software providers.
Email, communications and customer relationship management platforms.
Payment processors, accountants, insurers and professional advisers.
Contractors, suppliers and business partners involved in delivering our services.
Regulators, government authorities, courts or law enforcement agencies where required or authorised by law.

We take reasonable steps to ensure that third parties handling personal information on our behalf protect that information appropriately.

We do not sell personal information as a standalone commercial product. However, certain advertising services may involve sharing or processing identifiers, audience segments or campaign data with advertising technology partners to provide measurement, analytics or retargeting services.

Any such activities are subject to the applicable arrangements, permissions and legal requirements.

9. Advertising Technology and Data Processing

MMA may use third-party advertising technology, including audience intelligence, campaign measurement and retargeting solutions, to support our advertising services.

Depending on the campaign, these solutions may process information such as:

Aggregated demographic and audience insights.
Approximate location or movement patterns derived from permitted data sources.
Pseudonymous device or advertising identifiers.
Advertising exposure and campaign performance information.
Audience segments and eligible advertising identifiers used for campaign analysis or retargeting.

Where a campaign uses audience intelligence or identity pass-back capabilities, eligible identifiers may be provided to a client or its nominated advertising platform to support audience matching or subsequent advertising, subject to the relevant service arrangements and applicable privacy requirements.

MMA does not represent that every campaign collects or processes all of these information types. Data collection and processing depend on the technology and services selected for the campaign.

We expect our service providers to use appropriate safeguards and to handle information in accordance with their contractual obligations and applicable laws.

10. Overseas Disclosure

Some of our website, software, cloud storage, analytics and advertising technology providers may store or process information outside Australia.

Where personal information is disclosed to overseas recipients, we will take the steps required by applicable Australian privacy law.

The countries in which information may be processed will depend on the providers used for our website, business operations and advertising campaigns.

If required, we will update this policy to identify the relevant countries once our providers and their data storage arrangements have been confirmed.

11. Storage and Security

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification and disclosure.

These steps may include access controls, password protection, secure systems, appropriate staff access restrictions and the use of reputable service providers.

Personal information may be stored in electronic systems, cloud platforms, business software and other records used to operate our business.

While we take reasonable precautions, no method of electronic storage or transmission is completely secure. We cannot guarantee absolute security.

If a data breach occurs, we will respond in accordance with applicable legal obligations, including any notification requirements that apply.

12. How Long We Keep Personal Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including providing services, maintaining business records, resolving disputes and meeting legal obligations.

Retention periods may vary depending on the type of information, contractual requirements, applicable laws and the systems used by MMA and its service providers.

When personal information is no longer required, we will take reasonable steps to securely destroy or de-identify it, where appropriate and lawful.

Third-party providers may retain information in accordance with their own retention policies and contractual arrangements.

13. Accessing and Correcting Your Information

You may request access to personal information MMA holds about you and ask us to correct information that is inaccurate, out of date, incomplete, irrelevant or misleading.

To make a request, contact us using the details provided in Section 2.

We may need to verify your identity before processing a request. We will respond within a reasonable period and in accordance with applicable law.

In some circumstances, we may be unable to provide access to particular information. If this occurs, we will explain the reasons where required by law.

14. Privacy Complaints

If you believe that MMA has mishandled your personal information or breached applicable privacy requirements, you may lodge a complaint by contacting us using the details in Section 2.

Please include sufficient information about your concern so that we can investigate it.

We will review your complaint, make reasonable enquiries and respond within a reasonable period. If we need further information, we may contact you.

If you are not satisfied with our response, you may be able to lodge a complaint with the Office of the Australian Information Commissioner (OAIC).

Website: https://www.oaic.gov.au Telephone: 1300 363 992

15. Third-Party Websites and Services

Our website and communications may contain links to third-party websites, platforms or services.

These third parties operate independently of MMA and may have their own privacy policies and data handling practices.

We encourage you to review their privacy policies before providing personal information. MMA is not responsible for the privacy practices of external websites that we do not operate or control.

16. Children’s Privacy

MMA’s services are primarily directed towards businesses, advertisers and adult audiences.

We do not knowingly seek to collect personal information directly from children through our business enquiry processes. Where a campaign or service may involve children’s personal information or audiences, appropriate assessment and safeguards will be required in accordance with applicable laws and the relevant campaign arrangements.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, technology, services or legal obligations.

The updated version will be published on our website with a revised “Last updated” date.

We encourage you to review this policy periodically.

18. Contact Us

If you have questions about this Privacy Policy, how we handle personal information or wish to make an access, correction or privacy complaint request, please contact:

Mobile Marketing Australia